Hi, I'm Farrah Albertie!
Senior User Interface Designer
Assistant Vice President of Strategy and Design at Citi
For over 25 years, I have specialized in making the complex simple. By empathetically incorporating both user needs and business goals, I strategically solve complex design problems.
Designing Solutions to Decrease Food Insecurity
My role was to design a solution that helps food insecure people to find food resources.
WEB AND MOBILE APPLICATION
Expanding Brick & Mortar to Online
My role was to design a online store and mobile app for an established brick and mortar furniture company.
Web, mobile repsonsive
Improving the way customers get in touch
My role was to design a solution for banking and credit card customers that encourages them to use the automated bot.