Persona
I was given the following persona for Mayfield Furniture. The website and mobile app is designed with Theresa in mind.
Theresa – Age (54)
Empty nester, middle class mom of 4 college students.
![](https://www.farrahux.design/wp-content/uploads/2023/01/older-scaled.jpeg)
Farrah Albertie – Senior User Interface Designer | Currently seeking remote job opportunities
Mayfield Furniture is a fictional business selling affordable high-end design furniture in Ponte Vedra Beach, Florida.
Mayfield wants an e-commerce website and mobile app for people to browse & purchase furniture for home delivery.
2 weeks
Mayfield Furniture wants an e-commerce website and mobile app for people to browse & purchase furniture for home delivery.
They are hoping that it will increase sales for their business.
I was given a client brief at the beginning of this project. I created my website and mobile app designs based on the client brief and research of comparable businesses and their affiliated websites.
I was given the following persona for Mayfield Furniture. The website and mobile app is designed with Theresa in mind.
Theresa – Age (54)
Empty nester, middle class mom of 4 college students.
I conducted a comparative analysis on the websites of two of Mayfield Furniture’s competitors.
After the competitive analysis was completed, I then established some goals, constraints, and risks based on the client brief I was given for this project.
Must be included on home page:
Must be included on category page:
Must be included on product page:
Must be included on every page:
The biggest risk determined at this time, is that the company could lose money, if the sales don’t increase as expected.
I then did some more searching to get design inspiration and I curated the following mood board and then created the design system for Mayfield Furniture.
I then created the high fidelity prototype in Adobe XD for the e-commerce store.
I then created the high fidelity prototype in Adobe XD for the mobile app.